The Artwork

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Description - Although international and global public relations is a promising area for public relations research as well as practice, the accumulation of conceptual and theoretical knowledge on this area is still underdeveloped. As an exploratory effort, this essay introduces a newly defined concept, “global public.” Based on the assumption that the world is now facing the emergence of new type of “global public,” this essay is trying to build a stepping stone toward the theory of global public relations by defining “global public.” To do this, the concepts of “global” and “public” will be re-examined from various disciplines and synthesized to propose a conceptual definition of “global public.

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91x122 cm

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